Florida Today is the major daily newspaper serving Brevard County, Florida. The Gannett corporation started the paper in 1966.
In addition to its regular daily publication, Florida Today publishes three weekly community newspapers which are tailored for the North, South and Central areas within Brevard County. Average daily circulation ($1.25/issue) of the main publication is 54,021, with Sunday circulation ($3.50/issue) 89,328 (2013). Circulation of the paper tends to be higher in the winter, lower in summer.
Gannett’s Florida Today, initially simply TODAY, was built at the Cocoa Tribune, to compete with the regional and dominant Orlando Sentinel and the statewide Miami Herald. When Gannett (Gannett Florida) acquired the Cocoa newspaper, it also acquired the Titusville Star-Advocate in the county seat to the north, the Melbourne Times to the south, and the tabloid weekly Eau Gallie Courier, the latter published from the Cocoa facility.
In order to guarantee advertisers a minimum circulation, Gannett delivered papers at no cost to all residences in Brevard County for the first two weeks of the newspaper’s life; publication began on March 21, 1966. It continued this free circulation promotion to specific parts of the county until its circulation met the minimum set for the advertisers.
Both the Titusville and Melbourne papers maintained their independence and continued to be printed at each publication’s own facility.